Global Launch

What to expect

Through this program, you will be able to accelerate your go-to-market strategy for Singapore and Southeast Asia, get guidance from our world-class mentors and network with startups in our community as well as corporate partners and potential investors.

Develop a customized go-to-market business plan and Southeast Asia-specific growth strategy.

Access our global pool of relevant and highly active mentors with solid Southeast Asia business experience.

Meet startups from past batches, corporate partners and key industry stakeholders and leverage them  as a safe sounding board for your business and expansion plans.

Hear what our past program participants have to say
Josef Werker
Co-Founder & Managing Director, Penbrothers
"Becoming part of the 500 family has been a truly game-changing experience...the sheer quality of mentors, the network they unlock & the relationship built with the 500 team meant that we were able to focus on what was really important, getting the guidance we needed to turn our vision into reality"
Antonio Calia
Co-Founder & CEO, Manet Mobile
"If you cannot see where you are going, ask someone (like the 500 team and their mentor team) who has been there before. Thanks for everything 500 team!"
Jack Mansfield
Head of Global Strategic Partnerships, Metigy
"It was a fantastic experience representing Metigy at the 500 Startups Global Launch Program. The mentors were extremely knowledgable and proactive, providing rich insights and meaningful connections into the SEA region. Completing this program has set Metigy up for success as we expand our world leading decision support technology made for SME Marketers into the SEA region."

Program Structure

Phase 1: Virtual program (8 weeks)

We will kick-off the first week with an online intensive sprint, with daily masterclasses and office hours designed to help you refine the fundamentals of your business with market insights from our pool of mentors and experts. Topics covered will include, amongst others:

  • Understanding the trends in Singapore and Southeast Asia
  • How to best achieve local product market fit
  • Understanding local business etiquettes
  • Best practices in conducting sales and formulating strategic partnerships
  • Expansion through local team building


The next 7 weeks will include weekly masterclasses and office hours with an assigned mentor to help you develop your strategy for expansion into the Singapore market and rest of Southeast Asia; as well as virtual happy hours, sharing sessions, and networking events with the community, potential corporate/SME partners and key stakeholders.


Phase 2: In-Person Immersion Program      

(8 weeks)

After validating your go-to-market strategy in Phase 1, you will focus on market expansion through introductions to relevant partners and stakeholders and access to resources to incorporate locally.

You will be expected to get your hands dirty as you continue to dive into your business expansion journey. We will assign you relevant mentors for help in sales, marketing, hiring your team, capital growth and more. 

We will also provide in-person networking events to connect with relevant potential customers, partners and industry stakeholders. 

For those who partake in Phase 2, we will prepare you to pitch at a Startup Showcase at the end of the immersion program.