Lynda Kate Smith brings over 30 years of experience in marketing, sales and general management across a diverse set of industries and has spent the last 25+ years working in the area of high technology products and services. In her capacity as Chief Marketing Officer for a number of companies including Twilio, Jive, Genpact, Nuance and Genesys Telecommunications Laboratories, Lynda has owned go-to-market strategy as well the full responsibility for the marketing organization. She has successfully driven product marketing, product management, corporate marketing, field marketing, demand creation, channel marketing, developer outreach, marketing research, strategy development and M&A. She is currently working as a consultant and advisor for a variety of startups, ranging from robotics to low code development platforms to smart contracts and crypto currency. She has experience in business-to-business, consumer and developer/platform companies. Her global background is extensive with hands on work in the US, Europe, India, China and other major markets. Lynda has an undergraduate degree in liberal arts from Simpson College and an MBA from the Wharton School of Business at the University of Pennsylvania. She has worked with Stanford University for over fifteen years serving as a lecturer in Global Entrepreneurial Marketing in the Engineering School and diverse programs for the Stanford Center for Professional Development.
Lynda Kate Smith brings over 30 years of experience in marketing, sales and general management across a diverse set of industries and has spent the last 25+ years working in the area of high technology products and services. In her capacity as Chief Marketing Officer for a number of companies including Twilio, Jive, Genpact, Nuance and Genesys Telecommunications Laboratories, Lynda has owned go-to-market strategy as well the full responsibility for the marketing organization. She has successfully driven product marketing, product management, corporate marketing, field marketing, demand creation, channel marketing, developer outreach, marketing research, strategy development and M&A. She is currently working as a consultant and advisor for a variety of startups, ranging from robotics to low code development platforms to smart contracts and crypto currency. She has experience in business-to-business, consumer and developer/platform companies. Her global background is extensive with hands on work in the US, Europe, India, China and other major markets. Lynda has an undergraduate degree in liberal arts from Simpson College and an MBA from the Wharton School of Business at the University of Pennsylvania. She has worked with Stanford University for over fifteen years serving as a lecturer in Global Entrepreneurial Marketing in the Engineering School and diverse programs for the Stanford Center for Professional Development.